Hello
I am Matt Potter, an experienced Product Manager with a love for User Research and product strategy, with nearly a decade in the hospitality tech industry. I have developed a mixed methods approach to research and fine-tuned my product sense over my last 7 years of owning the entire product development lifecycle.
Explore my portfolio and discover how I can help take your products to the next level.
Why POS wasn’t sticking at table service restaurants
Part of a large scale research effort with multiple BentoBox + Clover POS customers, I visited a small tavern during dinner service to understand the jobs to be done (and the jobs that couldn’t be done with Clover)
153 tab toggles, 53 copy & paste clicks: a web design misadventure
Web Design was the frog in boiling water. They’d become so efficient using a legacy design system it was hard to imagine a new direction.
Expanding Cloudbeds to Boost the Guest Experience
A design sprint helped this hospitality tech company streamline operations + increase revenue during the pandemic.
Disjointed Web Design processes, and how Restaurants then got the short end of the stick
A legacy design system meant designers were tripling their effort (and taking longer to deliver the highest quality digital storefronts).
How to turn restaurant owners into professional web designers
BentoBox needed to rethink its website builder so restaurants could build beautiful websites themselves.
Do Restaurant owners feel at ease with web design terminology?
User testing to gauge restaurant owner’s comfort level styling their digital storefronts, including ambiguous web design terminology like “drop shadow” or “hover state”.